Author Archives: Bruce Birch

After winning over America on Fox Network’s hit reality series, “So You Think You Can Dance,” every major choreographer in the business wanted to work with Lauren Gottlieb, and multi-platinum recording artists were lining up to have her on tour performing with them. We were lucky enough to work with her and her management company Redrock Entertainment Development, to produce … Continue reading this message for more…→

In wine there is truth. At Pub 1917 we don’t find truth at the bottom of a wine bottle, but by getting to the bottom of good stories. So we produced a TV pilot called Garagistas. We take a look inside the world of the independent winemaker and meet some rebels with the passion and courage to go it alone. … Continue reading this message for more…→

Since the beginning of time, meat, like fire, brought people together. So we got together over a steak dinner and cooked up this concept…“What’s the story behind the world’s great meat dishes?” Between bites, we asked ourselves, “Why is Santa Maria Style BBQ so good? Why is Kobe Beef so tender? What is the secret of Steak Florentine? ”, and … Continue reading this message for more…→

You don’t win the Baja 1000, you conquer it. And that’s exactly what the group from Wide Open Baja did for the 40th anniversary race that went well beyond a thousand miles running from Ensenada to Cabo San Lucas. You see, the Baja 1000 is a race where it’s common for less than half the entered vehicles to complete the … Continue reading this message for more…→

We got such great response to our consumer viral piece, Lexus wanted to take the message in house. We went back to the well of solidly-crafted questions, and tweaked the story to a “Why Grassroots?” approach for Lexus to share with the dealer body and continue to drive interest in doing their own grassroots events.

We always get excited when we get a chance to hang out with people who are passionate about something. And this group that got together for a “Lexus Meet” are not only passionate about perfection, but performance. These folks really know how to turn a Lexus into a serious sports car. And they’ll travel long distances just to be part … Continue reading this message for more…→

Travel is nothing new to us here at the Pub, our work has taken us to the four corners of the globe. But we were excited to help Lexus with some branded entertainment that highlights the common passion for perfection between Lexus and some of the world’s top resort hotels. The Amangani in Jackson, Wyoming was the first stop. This … Continue reading this message for more…→